Nicole Price Psychology

Logo + branding design

I worked with Nicole to develop branding for her child-focussed psychology business. The brief included having a child like or simplistic quality to echo the child-focussed nature of her business, whilst being happy and positive to signify a united and caring family. The logo also needed to communicate Nicole Price Psychology as a psychologist who is warm, friendly and approachable.

After exploring various motif options a flower was chosen to symbolise the growth, nurture and caring elements of a family, and to reflect the happy and positive vibe central for the branding.

The overlapping petals represent family members embracing and supporting the central part of the flower, being the child, whilst the flower and leaf shapes were designed to look like collaged pieces of tissue paper - as if created from a child’s artwork.